(Phys.org) —Marketers partnering with software innovators are thinking up new ways to know customers better, to take the guesswork out of product targeting. Technologies hold out hope that companies will minimize the toll that product duds can take on advertising budgets and name-brands. Eye-tracking is seen as one of the technology tools with potential for selling smart. Where does the consumer look? What catches the most attention? What is that person's viewing behavior? A prototype system introduced at a Paris show this week takes the comment, "Oh, I'm just looking" and turns it into good news for shopkeepers and retail giants. "I'm just looking" customers may reveal how to target brands and, fundamentally, sell.
↧