(Phys.org) —Get set for a fitness market buzzword likely to get louder in 2014, the quantitative self. Sensors embedded in wearable items communicating data via Bluetooth to people's watches, smartphones, and tablets will be promoted to help athletes and workout enthusiasts track how well they are doing and how well they ought to be doing, and will take various measurements along the way. The expectation is that the fitness-prone consumer, more and more aware of all that can be known about technique and competency level, will be motivated to buy such wearables, using them as quantitative tools to achieve fitness goals. A new force set to play in the fitness niche is a Redmond, Washington startup called Heapsylon.
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